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IT’S time again to ask 20 questions about advertising, marketing and the media.

Is it a coincidence that a print advertisement with a skiing theme for the Newport brand of cigarettes sold by the Lorillard unit of the Loews Corporation features a backdrop of oversized Newport logos, which when viewed upside down look like the Nike ”swoosh” logo?

How could Northwest Airlines keep running promotional newspaper ads early last month, showing models posed as happy passengers enjoying ”worldwide winter travel,” when at the same time thousands of real passengers were complaining about being held on the tarmac of the snowed in Detroit Metropolitan Airport for as long as 11 hours?

How pleased could America Online be to learn that its ad in the March 9 issue of Woman’s Day magazine appears between the pages of an article titled ”Terrorized on the Internet”?

Will the introduction of the Light Done Right line of salad dressings by the Kraft Foods unit of the Philip Morris Companies, coming after the table spread called I Can’t Believe It’s Not Butter and the shampoo called Gee Your Hair Smells Terrific, set off a fad for product names that make complete sentences?

In a print ad for the McDonald’s Corporation, when a young girl looks at her newborn brother in a hospital nursery and asks her father, ”So when can he have a Happy Meal?,” shouldn’t the father reply, ”At least let’s wait till he gets some teeth”?

Why is it that in a television commercial for the Crest brand of toothpaste sold by the Procter Gamble Company, a choir performing a gospel version of ”O Happy Day” can be heard singing the first line of the hymn (”O happy day”) but not the second (”When Jesus washed my sins away”)?

Is the reason that the background has been rendered so blurry in a new ad photographed in Times Square, in which the model Rebecca Romijn Stamos poses in a bikini and a ”milk mustache” for the National Fluid Milk Processor Promotion Board, because the giant signs behind her are promoting Coca Cola and Pepsi Cola?

Has there been a more condescending or patronizing promotion for films on pay cable television than a commercial that recently ran on the Cinemax network owned by Time Warner, which began with an announcer asserting: ”I’m not a big fan of movies that take place in the past. But ‘Oscar and Lucinda’ is a lot of fun”?

Was it necessary for the newspaper USA Today to explain that a recent syndicated television special, which featured ”two 12 year old boys, one black and the other white,
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who travel in time with the help of a magical watch,” was a ”fictional story”?

When the CNBC cable network ran an ad promoting ”The Money Summit,” which carried the headline ”You could watch ‘It’s a Wonderful Life.’ Or you could watch a program that helps you make a wonderful life of your own,” did anyone recall that ”It’s a Wonderful Life” is now shown only on the CNBC sibling broadcast network, NBC?

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How unexpected a delight was it when at a recent New York Rangers game at Madison Square Garden, the giant video screen played the clip from ”All About Eve” when Bette Davis warns her party guests, ”Fasten your seat belts, it’s going to be a bumpy night”?

As the executives of the Times Square Business Improvement District and Countdown Entertainment, a marketing company representing the owners of One Times Square, sell rights to advertisers to be designated the ”official” products of the celebration on Dec. 31, 1999, are they aware that the Franklin Mint is selling a ”Millennium 2000” commemorative plate showing a scene in a cityscape closely resembling Times Square, complete with a giant ball dropping from a building?

And is the Franklin Mint aware that an ad selling the commemorative plate is detailed enough for readers to see the marquee of a movie theater carrying the message ”Auld Lang Syn”?

Was a mathematician consulted by the Campbell Soup Company for an ad declaring that the five tenths of a gram of fat in each serving of Swanson Chicken Broth is ”three times less” than the 1.5 grams of fat in each serving of a rival brand, College Inn Chicken Broth?

Is there a consumer in the world who would seriously think, as an ad in a coupon insert suggests, that the Shield brand of soap sold by Unilever is ”a refreshing part of your active life style”?

Did Philip Morris consider that an ad for Marlboro cigarettes showing three somber looking cowboys, including one whose head is bowed,
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could be interpreted as a scene from a funeral of a Marlboro Man who died of lung cancer?

Will a swampful of suddenly unemployed frogs and lizards complain to an advertising columnist that ”you ask a lot of questions for someone from Brooklyn”?

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